Marika D’Auteuil is a Canadian makeup artist who has made a name for herself in the fashion and beauty industry with her innovative and artistic creations. Based in Montreal, Marika has worked with renowned photographers, magazines, and brands such as L’Oréal, and MAC Cosmetics, and featured in articles in publications such Vogue and Elle. She is known for her bold and expressive style, which combines contrast, texture, and beautiful skin finishes. Marika is also a pioneer in using artificial intelligence to generate incredibly beautiful makeup editorials. She uses AI technology as a creative medium to bolster her imagination and create unique visuals that challenge the boundaries of reality.
A Creative Journey: From Small Town Punk to Makeup Maven
Marika’s journey as a makeup artist started when she was a teenager, following a suggestion from her mom. She was that loner punk rock kid from a small town in northern Quebec, Canada, who was trying to distinguish herself from others. She developed a fascination for colours and textures and organized photoshoots to immortalize her first creations. She moved to Montreal at the age of 20 to pursue her dream of working in photography. Marika collaborated with as many artists as possible to quickly build her portfolio and developed her artistic and avant-garde techniques that started to rapidly attract attention in the industry.
A Clientele of Giants and Awards Galore
She has been able to count Le Cirque du Soleil, Nivea, L’Oréal, Sephora & Make Up For Ever among her clients and her work has been seen on television as well as in international magazines and on Fashion Week runways. She has also won several awards for her work, such as the Canadian Makeup Artist of the Year Award in 2019 and the Best Makeup Artist Award at the New York Fashion Film Festival in 2020. She has been teaching master classes since 2018, which have allowed her to expand into a rewarding international career brining her education presentations to many places in Canada, the US, France, Mexico and Colombia, among other places. She has an impressive following on social media, where she showcases a spectacular portfolio and offers a glimpse into her unique artistic vision.
A Visionary at the Intersection of Makeup and AI
Marika D’Auteuil is not only a makeup artist, but also a prolific AI creator who is shaping the future of beauty. One of Marika’s most remarkable projects is her collaboration with The AI Art Gallery, a platform that showcases art works created by artificial intelligence. According to Marika, her goal is to use AI as a tool to expand the possibilities and challenge herself as an artist. She says she is fascinated by the idea of creating something that does not exist in reality, but still looks believable, while immensely enjoying the process of discovering new shapes, colours, and textures produced by AI. She describes her work as a dialogue between herself and the machine, where she tries to understand its logic and aesthetics.
Marika’s AI beauty editorials have been featured in various publications and exhibitions, such as New Face Magazine, The Future of Fashion, and The Art of AI. Her work has been well received both by industry and the public, which has led to some important beauty brands approaching her to collaborate on campaigns using AI technology.
Marika believes that AI will play an important role in the future of fashion and beauty. According to her, “AI can offer new opportunities for artists and designers to express themselves and create original content, while democratizing fashion and beauty by making them more accessible and diverse.” However, she also cautions about the limitations and challenges posed by AI, such as ethical issues, data quality, and human oversight. She hopes AI will be used responsibly and respectfully by both creators and consumers.